Privacy Policy

Any information you provide to Heinz may be used by other members of the Heinz group of companies as described in this Privacy Policy.

Heinz is sensitive to the privacy concerns of our customers, including the visitors to our websites, and recognizes that you are concerned about the information you provide us and how we treat that information. We developed a Privacy Policy to address your concerns and explain certain choices you can make about the manner in which your personal information is collected and used at our websites and otherwise. Because many of our visitors are children, we take special care to ensure that our content is appropriate for children and we take special steps to help protect their privacy.

Heinz has developed its Privacy Policy to reflect the policies of the Grocery Manufacturers of America ("GMA") and the Food and Consumer Products Manufacturers of Canada ("FCPM"). Heinz is proud to be a member of the GMA and FCPM, the world's largest associations of food, beverage and consumer product companies. These associations lead efforts to increase productivity, efficiency and growth in the food, beverage and consumer products industry.

GMA/FCPM and its member companies respect the privacy concerns of consumers and implement policies that address those concerns. As a member, we join GMA/FCPM in its support of the following key principles:

• Consumers have the right to be informed when personally identifiable information is collected and exercise choice over the use of their information.
• Companies should establish privacy policies that address the collection, use and disclosure of personally identifiable information, implement internal procedures to comply with the policies and maintain the ability to measure and enforce compliance.
• Policies and practices governing personally identifiable information should be tailored to the nature of the personal data being collected, with the most sensitive personal information being afforded the highest level of protection.
• A business environment that promotes interactive commerce and the ability to gather information economically while respecting consumers' concerns about privacy will generate the greatest benefit for consumers and allow our industry to compete and flourish.